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PORTFOLIO.

MIKE HOPKINS WORKS WITH BRANDS AND AGENCIES TO CREATE AND EXECUTE ORIGINAL COMMERCIAL CONCEPTS. 

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“... Because Bikes are Awesome”

A simple phrase that says it all. Asked to create a film campaign that speaks to the roots of a brand, this concept blends timeless coming of age moments with the freedom of two wheels. The films SkidsVille and Siblings take us back to where it all began, emerging as the brands most engaging initiatives two years running.

DREAMRIDE.

A dream, one hell of a team, and three years of adventure in some of
the wildest places on the Planet.

 

"Oh the Places You’ll Go.”

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MISSION CONTROL.

A punchy, visually stunning single camera-move film that ties the 50th anniversary of the lunar landing with the launch of a bike called the "Mission".

some things
never change.

Created to define the core values of Diamondback Bikes, this film campaign used multiple era’s, human narratives, and a healthy dose of “hell yeah” to show the age old principles of working hard for what you want, and how bikes have the ability to bring out the kid in all of us.

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